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When you're writing a document, it really helps to put in structure everywhere. Think about it this way. On top of all your text there is another document, about 20% of the length, at a higher level of abstraction. That document itself must make sense at the higher level. Use bullet points, diagrams, and sections to make your document more clear.
This goes beyond communications efficiency. Sometimes I write a document for myself, even when no one else is going to see it, because getting it on paper, and putting it into multi-tiered abstraction form helps me to think through and really understand the issues. It helps me focus.
This is important, for example, when setting market drivers. The highest level abstraction of your business plan should be "we hit market drivers and succeed if you give us money". The next lower level should talk about the market drivers, one for each section, for example. And so forth down to the lowest level which is raw text of the document.
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